Brand Manager- Acquisition

Date Posted: Posted30+ days ago

Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Abbott Diabetes Care are recruiting for a Brand Manager- Acquisition to join the team in Maidenhead.

Brand Manager- Acquisition will support the development, implementation, and optimisation of the Digital and Consumer strategy for UK & Ireland using all elements of the marketing mix focusing on consumer acquisition.

Major Accountabilities

  • To support localisation of Global marketing strategy to match the position of the brand in UK & Ireland Markets and maximise brand potential.
  • Support development of plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate.
  • Own and manage improving websites, monitoring, and optimising digital assets across all key digital touch points to achieve digital media targets and improve UX.
  • Support managing the direct to patient cash pay channel and web shop along with rolling out national patient centric engagement and support programs.
  • Budgetary responsibilities for ensuring promotional campaigns are within agreed spending limits and A&P reporting is accurate.
  • Assist in preparing plan, LBE and LRP & S&OP as required
  • Liaising closely and influencing the sales management and sales team to ensure promotional campaigns are developed appropriately and executed effectively.
  • Support SBM with paid media strategy and day to day media campaign management. Manage asset development and optimization to improve efficiencies.
  • Own search strategy (organic and paid) for all websites to improve search engine ranking and website traffic targeting customer segmentation.
  • Liaising closely with all support functions (including Medical, Regulatory, Legal, OEC, Customer Services, Manufacturing, External Agencies and EMEA Marketing.


  • University degree in marketing or equivalent
  • Marketing qualifications preferred

Background & Experience

  • Experience in customer facing / sales experience in Healthcare/Pharmaceutical Industry

  • Content management system experience, AEM preferred
  • Marketing experience including working with Advertising/Creative agencies preferred
  • Knowledge on HTLM building
  • Experience with web analytics e.g. Google Analytics, Google Tag Manager & Data Studio
  • Proven experience working in a digital or customer relations role
  • Experience of working with MS Office
  • Excellent cross-functional working experience
  • Strong organisational skills and ability to handle multiple priorities under pressure
  • Knowledge of IT compliance, including data security and privacy legislation

As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

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