Brand Manager - Tassimo

Date Posted: Posted30+ days ago
Maidenhead SL6

Job Description

Company Description

It’s amazing what can happen over a cup of coffee!

Jacobs Douwe Egberts (JDE) is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: JACOBS, TASSIMO, MOCCONA, SENSEO, L'OR, DOUWE EGBERTS, KENCO, PILAO and GEVALIA.

With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’OR together under one roof, with one goal: be number one in market!

The Brand Manager will be responsible for managing the TASSIMO product portfolio, including brands Costa, Kenco, L’OR and Cadbury. Since the pandemic hit, consumers seeking coffee shop coffee at home has been on the rise with coffee machines in home experiencing double digit growth in 2020. As the number one brand in the Single Serve category, Tassimo plays a leading role in transforming the way we drink coffee in the UK. We are now at a pivotal point in the category & brand’s development and we are looking for a passionate, entrepreneurial & confident Brand Manager to join our team and make an impact at shaping the future!

Are you made to stand-out? If yes, then look no further!

In this role you will be responsible for portfolio development & management, NPD project planning from insight to execution and a key member of the team connecting x-functionally both locally and globally.

Job Description

  • Responsible for portfolio management and key day-2-day contact for Costa brand initiatives. Links in with L’OR and Kenco brand teams to ensure category and brand strategy alignment.
  • Generates NPD ideas with category, consumer and shopper insights at the heart. Ensures project progress into product development and implementation phase.
  • Leads cross-functional teams to deliver NPD projects, execution of brand/ shopper initiatives and demonstrates project management capabilities and executes with excellence.
  • Responsible for development and implementation of through the line activations.
  • Ownership of ongoing brand & portfolio performance monitoring & reporting.
  • Demonstrates category leadership, is a go to person when it comes to interaction with local and global stakeholders. Responsible for key stakeholder alignment on strategy, project alignment and approval meetings
  • Works with the Global Category team, representing the UK interests and helping influence the global agenda to fit UK needs

  • A passionate brand advocate with a natural affinity for brands and how they connect with consumers
  • Brand Management experience with evidence of leading major product launches
  • Experience of delivering presentations both internally & externally
  • Proven track record in building great brand performance and understanding commercial drivers
  • Able to demonstrate how you can inspire & engage teams behind ideas to make things happen.
  • Experience and ability to influence senior stakeholders
  • Articulate communicator, verbally and in presentations
  • Proactive and challenging, showing boundless curiosity.
  • Analytical, inquisitive and innovative

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